There was an appetite by this forward thinking client to take a fresh approach to the brand and move away from the typical look and feel of the IT solutions market.

The brand story

The DNA of the new brand was inspired by twisting IT systems or processes into place.

Just a twist here or there could unlock a businesses potential, save resources and time. The twist element is the heart of the brand system and can be found in every application.

The website toolkit

The new identity moves away from the corporate style with friendly, organic style illustrations, which brings a human element. While the colour palette and typography reflects a serious undertone.

The brand’s motion behaviour is central to enhancing the website. Breathing life into the brand and conveying the message behind it. Creating a distinctive and impactful style.

This was applied to help segment information, aid navigation and builds narratives.