Revamping the D&F website was a labour of love, and one that we took our time over. It was a project that offered numerous learning opportunities for the whole team, many of which we will pass on to our lovely clients.

Don’t be afraid to use a different CMS

We decided to move to Wagtail, an open-source CMS built on Django. This shift allowed us to have more flexibility and control over our content. Wagtail’s user-friendly interface and powerful features made content management more efficient. Don’t stick to a CMS just because it’s familiar; explore alternatives that better fit your evolving needs.

Show the personality of your business, team, and brand

Your website should reflect the personality of your business and the people behind it. We made a conscious effort to showcase our team and company culture and we have plans to include more, like team bios, more behind-the-scenes photos, and quotes from the team on projects. The brand draws them in, but it’s the people and the authenticity that keep them engaged and coming back. We’re all human here, let’s be real.