A balance of lifestyle and clinical health information for people diagnosed with and living with kidney disease. It handholds users through some complex information about how to cope with their diagnoses, like long-form explanations about specific conditions, to lighter takeaways about food and travel. It also includes its own magazine style cooking section called Kidney Kitchen. The site also includes a symptom health checker, which saw 100,000 users check theirs in the first month, plus fulfilment integrations to handle thousands of leaflet requests and postage. Donations and other fundraising tools are a key part too.