As we worked closely with Coventry, we uncovered the importance of users being able to quickly find a showhome or quick possession built in the home design they'd been eyeing... or vice versa.
Those connection points, coupled with a robust filtering system, allow users to easily flow through the site and discover the right floorplan for their lifestyle. We also ensured that they'd be able to contact a salesperson at any time with a sticky fly-out form that replaces the main navigation on scroll.
Since Coventry has such great photography, we created an image-heavy design that lets the houses sell themselves. The modular design allows users to quickly scan and dig deeper into the site.