People are travelling to Tasmania in unprecedented numbers, with 1.32 million visitors arriving between January and December 2018.

In tandem, the global boom of the sharing economy is also surging in Tasmania, with the increased use of online platforms enabling greater access to a range of local services, attractions and experiences that extend beyond what is conventionally regarded as ‘tourism operators’.

Tasmania’s visitor economy is delivering benefits to more parts of the community than ever before and is something from which an increasing number of small businesses can benefit.

Neon Jungle worked alongside the Department of State Growth to further their Digital Ready online experience to include a microsite promoting the benefits of participating in the current visitor economy. The site is targetted at small to medium businesses in Tasmania and includes case studies from business owners who are already experiencing the benefits.