University of Tasmania
Years of working with the University of Tasmania across many digital assets culminated in a bold and daring redesign of their homepage. Focused on establishing the strong UTAS brand, we worked closely with the University’s marketing team to navigate the politics of such a dramatic change – producing something engaging, confident, and remarkably effective.
Benchmarked against other universities in Australia, the homepage was the top performer in independent user testing by Global Reviews. It took the University of Tasmania’s digital presence from middle-of-the-field to second place overall, with a rarely seen six-point score increase in just six months.
After the first admissions intake post-launch, the data tells the story – with a significant increase in admission applications increasing the quality of student intake and at the end of the day, the University’s bottom line.
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