Situated in a stunning repurposed historic building in the heart of Wellington, BATS Theatre nurtures and empowers talented performers and bold visionaries. BATS Theatre is a buzzing, immersive hub of creativity and community empowerment.

BATS Theatre approached Obvious to develop a brand strategy and guidelines allowing BATS to effectively communicate online and off while honouring its legacy and values, and injecting practices that were relevant for today and into the future.

Along with this, a full website redesign and rebuild was overdue. With an already established and loved identity and history, Obvious wanted to ensure this history was not erased but cherished.