As part of our growing relationship with Samaritans we overhauled their main public site to launch their new brand and drive more income. We improved user journeys, included more compelling calls to action and increased average donation amounts. The launch of the new site on Wagtail resulted in:
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A 200% increase in online revenue, compared with the same period of the previous year;
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A shortlisting for the ‘Best use of digital by a charity, NGO or NFP’ in the 2019 Digital Impact Awards;
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A naming in Econsultancy’s Seven not-for-profit websites with great UX;
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A listing in Charity Digital’s Ten of the best charity and non-profit websites.
We’ve since become their key digital transformation partner, supporting them through a period of radical digital transformation.
“I can confidently say this project wouldn’t have gone as well in the hands of any other agency. The team at Torchbox understood our needs and in many cases anticipated them. They helped keep our focus on our users and what Samaritans can do to help them either find support, or support us.” Michael Keating, Samaritans Head of Digital.
